The Paris Motor Show...a standout moment in the calendar of the automotive industry as it collides with the end of Paris Fashion Week and the results are often explosive! This year, two British icons collaborated to produce an incredible haute couture edition of an exciting new car, and Classic Additions got to be part of the fun.
Revealing...the new Jaguar Feel XE Stella McCartney Edition!
A unique car deserves a unique cover, so Classic Additions were asked to provide one of our special, non-crease Zingy Reveal car covers with a custom made print sent directly to us from Stella McCartney's office.
We made three covers in total and each 'Superhero face' had to be individually applied. As we were given a very tight timeframe of only four days, our printing team worked through the night. A total of 1008 designs were pressed on to the covers for this unique project and we don't think it could have turned out better. Jaguar agreed and the covers even had their own photo-shoot!
Take a look below...
We loved being involved in this project and the chance to take cover personalisation to a new level. If you have a similar project in mind, or want to find out more about our personalisation services, then call us in the office on 01938 561717 and we will always be happy to help!
In the meantime, au revoir Paris - until next year!
With many thanks to the team at Imagination London for the images.